Pat Carroll is the Founder & Managing Principal of Carroll Consultants Group. 

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With more than 30 years of experience shaping the retail food and beverage landscape, Pat is a recognized leader in brand development, growth strategy, and operational execution in the complex world of airports and non-traditional venues. In senior leadership roles with the largest and most influential operators in the airport sector, HMS Host and SSP America, Pat served as a driving force behind enterprise growth, managing multi-billion-dollar portfolios that spanned globally recognized brands as well as highly specialized and emerging local concepts.  

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Demonstrating a level of execution few in the industry achieve, Pat has led more than 500 franchise and licensing negotiations and 1,000+ brand activations across 100+ airports worldwide.  Additionally, he led 25+ major commercial expansions across top-tier North American airports—including DFW, IAH, JFK T4, LAX, LGA, MCO, MSP, MDW, OAK, PDX, PHX, SAN, SEA, SFO, SLC, SMF, TPA, YUL, YVR, YYC and YYZ—generating $500+ million in incremental revenues. Known for pairing creative vision with disciplined execution, Pat has guided companies through transformative expansion in complex high-traffic, high visibility venues where performance, guest experience, and operational execution must align.

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From menu, design, brand adaptability, labor, speed, logistics, and deal structure—Pat understands how front-end decisions compound into long-term performance at scale and sustained brand relevance. His hallmark is the ability to assess opportunity, prioritize decisive action, and drive measurable outcomes—from portfolio expansion and margin improvement to franchise and licensing negotiations, concept optimization, and design strategies that maximize flow, throughput, and profitability.

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Today at Carroll Consultants Group, Pat applies his breadth of experience to help brands, partners, and investors succeed in high-risk, high-reward non-traditional environments where execution matters most. Pat enables brands to grow and unlock new opportunities while also addressing the challenges within the non-traditional space. He supports partners by curating differentiated brands that resonate with today’s audience and sustain commercial value. Pat also advises investors with the insight and discipline needed to deploy capital confidently and achieve durable long-term returns. 

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